# Felix Oginni

> Product design leader in Amsterdam. 10+ years shipping conversion-critical products: Booking.com Online Check-in (71% best-flow conversion vs 20% target, 23%+ all-flow average, 45 countries audited, -25% passport-step drop-off), Flutterwave Rave 2.0 (signup conversion under 1% to over 20% — 20x lift, -40% setup time, $1B+ valuation underpinned), and the llms.txt agent-operability architecture behind Mokumfiets — 39 Markdown route mirrors, 13 keyless agent endpoints and MCP support.

Available for senior product design and AI-product roles. Contact: Me@felixoginni.com.

## Case studies
- [Mokumfiets: Agentic SEO & llms.txt](/portfolio/mokumfiets-agent-operable): llms.txt front door, 39 .md route mirrors, 13 keyless agent endpoints, MCP; 10,463 first-time visitors and 12,743 page views 4 May–2 Jun 2026, up 2,682% month over month.
- [Booking.com Online Check-in](/portfolio/booking-online-check-in): first Booking.com powered the guest flow for hotels using external online check-in providers, which handled the hotel-facing side; a first-party Online Check-in tool in the partner Extranet extended reach to hotels without an existing solution. Pilot-to-final guest flows, native multi-guest editing and access-specific passes (kiosk QR, front-desk pickup, lockbox code, supported digital keys). 20% conversion target; all-flow average exceeded 23%; best-performing flow reached 71%; -25% passport-step drop-off; 45-country legal audit; scaled globally.
- [Flutterwave Rave 2.0](/portfolio/flutterwave-rave): signup conversion under 1% to over 20% (20x); -40% time to first payment setup; underpinned a $1B+ valuation.

## Other work
- [Booking.com App Store trial & purchase flows](/portfolio/other/booking-trial-purchase-flows): visual and flow redesign that reduced post-trial churn without affecting purchase conversion.
- [Booking.com Provider portal](/portfolio/other/booking-provider-portal): commercial surface for App Store software providers — segment selection, pricing, invoicing, content localised in 45 languages, and analytics.

## Profile
- [About](/about): background, education, writing.
- [CV](/cv): CV overview — highlights, experience, skills. Full PDF on request.
- [Contact](/contact): contact form and direct details.

## Elsewhere
- [Medium](https://medium.com/@felixoginni): long-form case studies and design-systems essays.
- [LinkedIn](https://www.linkedin.com/in/felixoginni)
- [Contra](https://contra.com/felixoginni_pjtak09e): freelance profile.